In the midst of the war for attention, it is crucial to capture attention and retain it (image of your company, new business opportunities, more participants in your face-to-face or webinar events, etc.)

⚡️ So what makes the difference?

1. Skills in Marketing and Psychology (with Christophe Cavelier 38 years of experience in the IBM ecosystem)
2. A detailed knowledge of its audience 18341 connections around IBM and its ecosystem, IBM Channel + Clients.)
3. A “paw” and a strong personality 
4. Inspiration, continuously

- Ghostwriter (writing for others) 
- Influencer (talk about others, to your audience)
- Entrepreneur (talk about your business to your audience)

IBM's technology is the best on the market, always at the cutting edge, Quantum, AI, Power10 Storage etc....
The IBM Ecosystem is key to IBM's success, and it is by helping ISVs (software publishers) MSPs (Managed Service Providers), HW and SW resellers, to make themselves known on the market that Blue-iin will develop and that the growth of the IBM business will be there.